Hansen's Mission Statement

The mission of Hansen Beverage Company is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products.

In fulfilling this mission, Hansen's tries to be guided by the following values...

Superior Quality
Quality is the cornerstone of the Company's activities, and should not be compromised. Consumers should always be able to trust the superior quality and taste of our products, and have their families consume them with full confidence.

Natural Beverages
Hansen's brand products will always be free of preservatives and without artificial flavors or colors.

Our Customers
We are in the business because of our customers. We are committed to establishing and maintaining profitable partnership with our customers by providing high quality products, superior service and effective promotional support for our brands.

Continuous Quest For Excellence
We are determined to be the best, both as a company and as individuals. We will never be satisfied with our current performance – no matter how good it is – and will continually strive to seek improvement, unparalleled excellence in our products and new opportunities for business growth.

Respect for the Individual
Our people are the most valued asset and are critical to our success; we will recognize and respect their rights, dignity, opinions and individuality. Our people will not tolerate mediocrity.

Uncompromising Integrity
We set high ethical and moral standards. We will not engage in or support any act that is unethical or illegal.

Continuous Growth
We continually strive for growth opportunities to expand our market and our product range with new and, where possible, different beverages, without compromising the excellence of our existing operations.