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Privacy Policy

Hansen Beverage Company (“Hansen Beverage Company”) has created this Privacy Policy (“Privacy Policy”) in order to demonstrate our commitment to the privacy of our web site visitors. The following discloses our information gathering and dissemination practices for the Hansen's Natural website, located at http://www.hansens.com (the “Site”).

Please be aware that if you use the Site, register in any fashion in connection with the Site, or participate in a survey, contest, sweepstakes, or other promotion available on the Site, you are agreeing to both the terms of this Privacy Policy and our Terms and Conditions of Use set forth elsewhere on the Site, the terms of which are incorporated by this reference, each as in effect from time to time. Please also be aware we reserve the right at our discretion to make changes to this Privacy Policy at any time, and all such changes shall be immediately applicable. You will be notified of any material changes to this Privacy Policy by email. Your continued use of our Site following the posting of changes to this Privacy Policy will mean you accept those changes.

Your Contact Information

You may, in the course of using our Site, choose to provide us with personal information about yourself including without limitation your name, e-mail address, mailing address, or phone number. We may collect financial information, which will only be used for the purpose the information is given (a particular purchase) and will not be shared except as necessary to complete such use (i.e., banks, fulfillment houses). Do not provide false information to access any portion of our Site. You can update/edit your profile information by selecting the “edit profile” button in the Hansen's Natural Community on the Site.

Use of Information

We use personally identifiable information for various purposes. For example, we may use information you provide to process your purchases of merchandise or to provide for merchandise delivery to your home. As a registered user, you provide us with information that we maintain and reference as part of our attempts to provide better and more personalized service to you. We might also use online registries or other databases to permit you to use and participate in certain portions in or features of our Site. We also use such information to make our online marketing and other communications with you more efficient. Similarly, we may use personally identifiable information in connection with certain of our activities with our partners, such as marketing efforts, co-sponsorships, and other initiatives. We also collect this information as we deem may be reasonably necessary for tracking/verifying compliance with federal, state and local laws or for editorial and feedback solicitation purposes.

We sometimes share personal information given to us with third parties. For instance, there may be third party service providers for our operations or business activities, with whom we have an agreement for services who transmit, store, analyze or otherwise use such information in connection with their services to us. We also occasionally share information about our users with advertisers, business partners, sponsors and other third parties in aggregate, not as individuals. We may offer e-mail services, contests, sweepstakes, or promotions that are sponsored by or co-sponsored with non-affiliated companies. Based on our agreement with them, these third parties may obtain personally identifiable information that Site visitors voluntarily submit to participate in the contest, sweepstakes, or promotions. We have no control over the use of this information by these companies.

We do reserve the right to transfer personal information to a successor in interest that acquires rights to that information as a result of the sale of Hansen's Natural. We may disclose your information in response to a court order, to enforce our Terms and Conditions of Use, at other time when we believe we are reasonably required to do so by law and/or whenever we deem it appropriate or necessary to give such information to law enforcement authorities. Please note we will not provide you with notice prior to disclosure in such cases.

Opting Out

You can tell us if you do not want us to share your personal information with third parties (other than in connection with administration of the Site or use over which we have no control, as described above) and we will do our best to respect your decision. When you receive e-mails or other communications from us or our partners, you should have the ability to “opt out” of receiving any further such communications. Please note that if you have signed up or provided information at different times for different purposes, you may have to opt out multiple times.

Cookies

We also collect information automatically and through the use of electronic tools that may be transparent to you. We may log the name of your Internet Service Provider, IP address, or use “cookie” technology to assist us with enhancing your experience on our Site, including but not limited to troubleshooting the Site or server (which may require third party technical support), Site administration, using cookies to store your user name and password, sparing you from having to re-enter that information each time you visit, or to control the number of times you encounter a particular advertisement while visiting our Site. As we adopt additional technology, we may also gather information through other means. In certain cases, you can choose not to provide us with information by setting your browser to refuse to accept cookies, but be aware that doing so may limit your ability to access certain portions of the Site or may require you to re-enter your user name and password.

Third Party Advertisers and Links

As you access our Site, our advertisers, promotional partners or other third parties may use cookies or other technology to attempt to identify some of your preferences or retrieve information about you. Although these activities may appear to be coming from our Site, they may actually be coming directly from third parties. We do not control the use of this technology or the resulting information and are not responsible for any actions or policies of such third parties. Additionally, during your visit to our Site you may link to, or view as part of a frame on our page, certain content that is created or hosted by a third party. Third parties, including our partners, advertisers, affiliates and other content providers accessible through our Site, may have their own privacy and data collection policies and practices. We are not responsible for the actions, privacy, security or content of such third parties. If you are asked to provide information on one of these web sites, we encourage you carefully to review their privacy policy before sharing your information.

Children

The Site is not directed at children under the age of 13 and Hansen's Natural prohibits registration by children under the age of 13. If we discover we have received any information from a child under 13 in violation of the law, we will delete that information immediately. If you believe that we have any information from or about anyone under 13, please contact us at: Hansen's Natural, 550 Monica Circle, Suite 201, Corona, California 92880.

Security

We take reasonable precautions to maintain the security and accuracy of personally identifiable information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. We use Secure Socket Layer (“SSL”) technology to protect the security of your credit card information as it is transmitted to us. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information. We cannot guarantee the security of any information you disclose online and you do so at your own risk.

EFFECTIVE DATE: October 2, 2009